Are you also attracted towards digital marketing and SEO after seeing these fancy ads and people talking about job opportunities in Digital Marketing? But after seeing the price of the digital marketing course online  you left the thought. But you do not have to drop your dreams. If you are really interested in learning digital marketing and SEO we are here to help.  You just need a laptop and internet connection, you can also learn basics using your phone. Okay enough small talks, let’s start learning what digital marketing is.

What is Digital Marketing?

Imagine showing off your business to everyone using the internet. That’s digital marketing! It’s like using websites, social media, and other online tools to reach more people and grow your business.

How Big is Digital Marketing?

Digital marketing is like a big toolbox with many helpful tools. There’s social media for connecting with customers, email marketing for keeping them informed, and even video marketing for showing off your products.

Types of Digital Marketing

Digital marketing is filled with different strategies and techniques to reach your target audience online. Here are some of the core modules or types of digital marketing:

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay-Per-Click (PPC) Advertising
• Email Marketing
• Mobile Marketing

Okay, that’s it! It is all you need to know about digital marketing. Now comes the modules of digital marketing.   Digital marketing is basically a word and it includes many things as I explain above. So we started learning digital marketing with SEO. We will learn what SEO is? How does it work? Let’s get started:

What is SEO?

 in this blog we only learn about what is SEO:

Why is SEO Important?

Think of SEO as a magic trick to get your website seen at the top of search results. When people search for things online, SEO helps your business appear first, like winning a race! This means more people see your website and learn about your business.

But what is this SEO? SEO is the short term for Search Engine Optimization. It is the process of optimizing your website for Search Engines, and getting ranked on the first page. Okay think of it as, when you search anything on Google then there is a page, when you see information about the thing you search. There are lakhs of result shows on your single search but you only open those you see on the first page. Am I right?

So everyone wanted to show their business or their work to more and more people. and for that they need to rank on the first page. That is where SEO comes for help. I think now you will have a brief idea of what SEO is. now we will learn more deeply:

how we do SEO, how do we optimize things to get ranked on search engine’s first pages? for that we need to follow a checklist. Just like digital marketing, SEO is also divided in many parts. 

SEO, or Search Engine Optimization, is like a magic trick that helps your website appear at the top of search results. But behind the magic are different types and parts working together. Let’s break it down:

Types of SEO:

There are two main types to remember:

• On Page SEO
• Off Page SEO

On-Page SEO

Focuses on optimizing the elements within your website to improve search ranking. Think of it as making your website a palace search engines love to visit. On page SEO simply refers to the work you can do on your own to improve your website. We have to do a lot of things to improve on page SEO. Here is a brief:

• Keyword Research: Identifying relevant keywords people use to search for your products or services.
• Content Optimization: Writing high quality content that includes those keywords naturally.
• Website Structure: Organizing your website for easy navigation by both users and search engines.
• Title Tags & Meta Descriptions: Compelling titles and descriptions that accurately represent your content.
• Image Optimization: Using relevant keywords and descriptions for images.

Off-Page SEO

Now comes the second part On Page SEO. Basically Off page SEO is the work we do outside or on other website’s to improve its ranking. All the activities we do on other platforms to enhance our SEO is simply OFF Page SEO.

• Link Building: Getting premium quality websites to link back to your content, acting as a vote of confidence.
• Social Media Engagement: Building a strong social media presence and sharing your content.
• Brand Mentions: Encouraging positive mentions of your brand online.
• Technical SEO: This ensures the technical aspects of your website are optimized for search engines:
• Website Speed: A fast loading website provides a better user experience and improves search ranking.
• Mobile-friendliness: Ensuring your website is easy to navigate and view on mobile devices.
• Structured Data: Providing search engines with additional information about your content.

No that’s not it, there are more parts of SEO you need to know in order to learn SEO and digital marketing: 

Other Parts of SEO:

Great SEO is like a well-oiled machine with different parts working together:

Technical SEO

This is the foundation – making sure your website is healthy and easy for search engines to understand. (Think of it as a sturdy building for your store!)

Content SEO

Creating high-quality content that attracts and informs your audience. (Think of it as interesting products and helpful salespeople!)

Local SEO

Optimizing your website for local searches, in the local area. I am sure you also do searches on google like shops near me, hospitals in this area etc., so this is local SEO. Optimizing your website for the local area. (Think of it as putting up a big sign with your address!)

By understanding these different types and parts of SEO, you can create a winning strategy to get your website noticed and attract more customers!

Okay I think this is enough to start learning SEO, you just need to understand what I have written above. This blog is a very simple and basic lesson about Digital marketing and SEO. In the next blog we will learn on page SEO, how to do On Page SEO from scratch. 

Remember, SEO is a complex machine with many interdependent parts. Learning it requires a gradual approach, fueled by continuous curiosity. This guide serves as a springboard for your journey – stay tuned for part 2 where we’ll explore further.